Olesia DubiukUX/UI designer, Product designer
les.uiuxdesign@gmail.com/CV
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E-commerce mobile optimization

E-commerce mobile optimization

+9% increase in mobile conversion rate and streamlined user journey.

My roleResearch, Product analysis, Design
The processes I conducted:
  • Competitor analysis
  • Heatmaps analysis
  • UX/UI design

Context

B2C e-commerce, increasing conversion rates from mobile devices and user engagement on product pages.

My role

Conducted a comprehensive competitor analysis to identify industry best practices and analyzed user heatmaps to detect friction points in navigation and mobile layout.

Solution

Redesigned the product detail page and navigation menu, optimizing the mobile responsiveness based on data insights.

Impact

+9% increase in mobile conversion rate and streamlined user journey.

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