Olesia DubiukUX/UI designer, Product designer
les.uiuxdesign@gmail.com/CV
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Subscription widget redesign

Subscription widget redesign

Achieved a 55% growth in subscriptions, significantly boosting marketing campaign efficiency.

My roleResearch, Product analysis, Design
The processes I conducted:
  • Competitor analysis
  • Heatmaps analysis / Luckyorange / Shopify analytics
  • UX/UI design

Context

B2C e-commerce, improvements to the subscription widget and product page.

My role

Analyzed Luckyorange / Shopify analytics, heatmaps, and user sessions and competitors' solutions in this niche.

Solution

Redesigned the widget's UX/UI, fixing visual hierarchy issues and reducing cognitive load for incoming traffic.

Impact

Achieved a 55% growth in subscriptions, significantly boosting marketing campaign efficiency.

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